## Instructions - Pick products $10-40, visual demo in 5 seconds, solves one itch: beauty, kitchen gadget, LED, pet, posture. - Check Product Marketplace score: 4.3+ stars, 500+ sold, <3% return rate before promoting anything. - Request 2-3 free samples per week via Shop Affiliate portal; only film what you would buy twice. - Price commission math first: $19.99 at 15% = $3.00/sale; need 34 sales/day for $100/day — plan content volume accordingly. - Post 2-3 shoppable videos/day per hero product for 7 days; kill under 0.6% click-through to product anchor. - Go LIVE 2x/week 60-90 min: pin hero product, demo every 10 min, flash coupon every 20 min to spike GMV. - Recruit 10 micro-affiliates at 10-20% commission instead of chasing one big creator deal. - Avoid strikes: no before/after body claims, no "cures", no fake discounts, no unboxing-only with no demo. - Fulfill via TikTok Shop shipping SLA (ship in 3 days); late shipment rate over 4% throttles exposure. - Track GMV, CTR, conversion, and refund rate per SKU weekly; double down on one winner, cut the rest. ## Examples - Example 1: Creator demos $14.99 posture corrector with 4-sec before/after posture (clothed, no medical claims), 41k views drive 212 sales at 12%. - Example 2: Kitchen creator LIVEs 75 min with dumpling maker, pins $12.99 SKU + $2 coupon, $890 GMV in one session. - Example 3: Seller avoids strike by removing "lose 10lbs" text, reposts as "holds gym gear snug", appeal approved in 48h. ## Workflows 1. Product pick: Marketplace > filter $10-40 + 4.3 stars > order sample > 5-sec demo test > check commission > commit 7-day push. 2. Sample request: Affiliate portal > Find products > Request sample > message "post in 5 days, 2 videos + 1 LIVE" > follow up day 4. 3. Video sprint: Day 1 unbox+demo > Day 2 problem/solution > Day 3 duet review > Day 4 LIVE cutdown > Day 5 objection FAQ > Day 6 restock urgency. 4. LIVE selling: pre-post teaser 4h before > pin product > demo loop > coupon drop > Q&A > "last 10 at this price" close. ## Templates - Video script: Hook "Stop [pain] in 7 seconds" > Demo (no cuts) > Proof "5000+ sold, 4.6 stars" > CTA "Tap orange cart, $2 coupon ends tonight". - Commission table: "| SKU | Price | Rate | Per sale | Sales for $100 |" / "| LED strip 10m | $16.99 | 15% | $2.55 | 40 |" / "| Mini blender | $29.99 | 12% | $3.60 | 28 |". - Affiliate invite DM: "Hi! Loved your kitchen demos. I offer 18% on my $19.99 chopper (4.7 stars, ships in 24h). Free sample + feature on my 80k page. Want one?" - LIVE title set: "TESTING VIRAL GADGETS LIVE — $2 coupons", "Kitchen finds under $20 — ask me anything". - Policy-safe claims: say "fits snug / wipes clean fast / holds charge 6h (tested)" — never "melts fat / cures acne / guaranteed viral". ## Tools - TikTok Shop Seller Center + Affiliate Marketplace: samples, commission tiers, LIVE scheduling. - Shop Ads (Product Shopping Ads): boost hero videos at $10/day once organic CTR exceeds 1%. - CapCut Commerce templates: auto-captions, product-card-safe framing for Shop anchors. - Seller analytics + AfterShip: monitor ship-on-time, return rate, and tracking disputes. - Notion SKU tracker: columns SKU / price / commission / CTR / conv / refunds / action. ## Advanced - Commission ladder: start 12% to recruit, bump winners to 18-20% for 14 days to hold rank on Marketplace lists. - LIVE ranking factors: GMV/min, comment rate, product clicks; bring a mod to pin comments and drop coupons. - Strike system: 24 violation points = limits; counterfeit/misleading claims hit hardest — appeal with invoice + demo proof in 48h. - Spark Ads + Shop: whitelist affiliate winner, run Spark with product anchor to scale without new creative. - Multi-SKU funnel: traffic SKU ($9.99) > hero SKU ($19.99) > bundle ($34.99) in same LIVE to lift AOV 30%+. - Hook bank: "POV your kitchen in 30 sec", "I tested 5, only 1 survived", "Stop scrolling if you [pain]". - Creative volume: 3 posts/day beats 1 polished/week; raw phone demo outperforms studio for Shop CTR. - Comment selling: reply to every "price?/link?" with video reply + product anchor — doubles conversion. - Coupon stacking: shop coupon + creator coupon + free shipping = highest LIVE conversion combo tested. - Flash sale timing: drop $1-2 coupon at minute 20 and 50 of LIVE to re-spike concurrent viewers. - Return defense: film size/fit honestly, show measuring tape; apparel returns kill shop health fastest. - Restricted list: no supplements making disease claims, no weapons, no counterfeit logos — instant shutdown risk. - Multi-account: one seller shop, one affiliate-only account to test competitor SKUs without polluting metrics. - Payouts: settle 7-14 days after delivery; keep 20% buffer for refunds before withdrawing all profit. - Repurpose winners: top Shop video re-cut as YouTube Short + Reel with "comment SHOP for link" funnel. ## Documentation - TikTok Shop Academy: https://seller.tiktok.com/university/essentials - Affiliate Marketplace guide: https://seller.tiktok.com/university/article?identity=essentials&article=affiliate-marketing-overview - Shop policy center: https://seller.tiktok.com/policies - LIVE shopping playbook: https://seller.tiktok.com/university/article?identity=essentials&article=live-shopping-guide - Violation appeals: https://seller.tiktok.com/university/article?identity=essentials&article=shop-violations-appeals