## Instructions - Build a one-pager media kit: face photo, niche line, 4 stats, audience demo, 3 past results, packages, contact. - Price with CPV math: 30s integration = views x CPV; benchmarks nano $0.05-0.10, mid $0.03-0.06, large $0.02-0.04. - Charge extras: +30% for exclusivity, +25% for whitelisting/usage, +50% for full dedicated video. - Pitch 20 brands/week: 70% dream list, 30% inbound lookalikes; follow up day 4 and day 10, then close loop. - Personalize first 2 lines with a real video insight; never blast generic "dear marketing team" PDFs. - Offer 3 packages: Shoutout 60s / Integration 90-180s / Bundle (video + 2 Shorts + pinned 30 days). - Require 50% upfront for new brands, net-30 max, late fee 1.5%/mo in writing before filming. - Flag red contracts: perpetual usage, uncapped revisions, pay-on-performance-only, no kill fee, forced positivity. - Disclose per FTC + YouTube: verbal + #ad in first 3 description lines + paid-promotion checkbox checked. - Track pipeline in sheet: brand / contact / rate quoted / views delivered / CPV actual / paid? / renew date. ## Examples - Example 1: 28k-sub tech channel with 18k avg views charges $900 integration (18k x $0.05), lands 2/mo = $1.8k MRR. - Example 2: Creator rejects perpetual-usage clause, counters 90-day organic + 30-day paid, saves $4k in lost reuse value. - Example 3: Follow-up "closing loop" email revives ghosted deal, brand books 3-video bundle at 15% discount. ## Workflows 1. Kit build: pull last 12 video averages > screenshot demographics > add 3 case results > export PDF + Notion link > update monthly. 2. Outreach sprint: prospect 20 > find creator/partnerships email (not info@) > send Tue-Thu 9am > log > follow up x2. 3. Negotiation: quote anchor high (+20%) > trade usage for rate > lock deliverables, timeline, revisions (max 2), payment terms. 4. Delivery: script approval > film > send unlisted 48h before > publish + pin + report screenshots at 7/30 days > invoice day one. ## Templates - Stats table: "| Metric | Value |" / "| Subs | 28,400 |" / "| Avg views (90d) | 18,200 |" / "| Avg CTR | 5.1% |" / "| Audience | 72% US, 18-34, 81% male |" / "| Past sponsor CTR | 1.8% (Nord-style) |". - Outreach email: Subject "idea for [Brand] x [Channel] (18k tech buyers)" / Body: "Hi [Name], your [Product] vs [Competitor] thread on [video] got 400 replies — my viewers are split. Idea: 90-sec integration testing [feature] live. Avg 18k views, 5.1% CTR. $900 for integration + 2 Shorts cutdown. Open to a test? — [Name], [channel], [kit link]." - Packages: "Shoutout $450: 60s pre-roll + link. Integration $900: 120s demo + pinned comment 30d. Bundle $1,900: video + 2 Shorts + community post." - Contract red flags: "Perpetual paid usage — counter 90d. Uncapped revisions — cap at 2. Net-60 — push net-15/30. No kill fee — add 50% kill fee. No FTC clause — add disclosure duty." - Report line: "Delivered 21.4k views (118% of avg), 342 clicks, 1.6% CTR, 14 trials — screenshots attached. Renewal for [month]?" ## Tools - Canva media-kit template + Notion public page: fast PDF and live link versions with video embeds. - YouTube Studio analytics + vidIQ: pull avg views, CTR, demographics screenshots for kit proof. - Hunter.io / Apollo: find partnerships emails; Streak CRM to track opens and follow-ups. - HelloSign / PandaDoc: e-sign with payment terms, usage windows, revision caps baked in. - Google Sheets pipeline + PayPal/Wise invoicing: track quoted vs delivered CPV and chase late payers. ## Advanced - Rate math: floor = ( filming hrs x $75 + editing hrs x $50 ) x 1.5; never go below floor even for "exposure". - Usage pricing: organic repost 10% fee, paid whitelisting 25-40%/mo, TV/OOH 100%+ — put windows in writing. - Exclusivity: max 30 days per category, +30% fee; never sign category-wide 6-month blocks as a small channel. - Renewals: pitch at 80% of views delivered with 10% loyalty bump; 3-video bundles beat one-offs for cash flow. - Walk-away lines: no upfront for new brands, asks for raw files free, wants script word-for-word — decline politely. - Niche multipliers: finance/software pay 1.5-2x vs gaming/vlog at same views — quote to value, not vanity. - Inbound filter: auto-reply asks budget range, timeline, deliverables; ignore "gifting for exposure" from $1M+ brands. - Script guardrails: brand gets fact-check + CTA wording approval, never joke-tone or edit-order control. - Ad read placement: 25-40% retention point beats pre-roll for integration completion; prove with retention graph. - FTC wording that passes: "Thanks to [Brand] for sponsoring this video — link below, code [X] saves 10%." - Invoice kit: logo, deliverable list, publish URLs, 7/30-day stats, payment details, late-fee reminder line. - Kill fee standard: 50% if brand cancels after script approval, 100% after filming — in writing, always. - Renewal math: show actual CPV vs quoted; under-delivered views? offer make-good Short instead of refund. - Agency vs brand: agencies take 20-30% cut; ask "is this net to creator?" before accepting first number. - Yearly raise: +10-15% per 2x views growth; update kit on the 1st monthly with fresh screenshots. ## Documentation - FTC Endorsement Guides: https://www.ftc.gov/legal-library/browse/federal-register-notices/guides-concerning-use-endorsements-testimonials-advertising - YouTube advertiser-friendly + paid promo: https://support.google.com/youtube/answer/154235 - IAB influencer spend benchmarks: https://www.iab.com/insights/ - ASA influencer disclosure (UK): https://www.asa.org.uk/advice-online/influencers.html - HelloSign e-signature legality: https://www.hellosign.com/esignature-legality